Norton Genie

2023 | 8 weeks | BIMA Award winner | Available for download

A scam detection app powered by AI that informs and powers the everyday user against fraud, phishing and other scams. Released in the app store within 3 months.

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Consumers lost $3.3 billion in 2020 to fraud, with the majority of those losses occurring through internet scams.

US Federal Trade Commission

Horizontal Layout with Side Icons

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Design to development in 8 weeks

Made possible by a compact and driven team across Norton and Else.

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BIMA Awards 2023 Bronze winner

Category: Use of AI

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1M

App store downloads

As of May 2024

Project overview

“By bringing together best-in-class scam intel from Norton with advanced AI, we can empower people to take full advantage of the digital world safely, privately and confidently."

-Ondrej Vlcek, President at Gen Digital Inc.

Working in a small multidisciplinary team alongside Norton security experts, developers, brand leaders and digital teams - our role was to define, design and deliver the user experience, and support the establishment of the Norton Genie brand identity through UI, logo design and tone of voice development.

We were presented with a proof of concept which displayed the AI technology that would drive the app in the backend. This was an exciting opportunity to build the experience that would sit around it.

OOUX Framework

I introduced a new method for defining app architecture which helped to support backend development while wireframing was still taking place.

Guiding the design process

Leading the UX stream of early development, I worked closely with the product owner and developers to define user stories, app architecture and wireframes.

By creating the design principles; reveal, reassure, recommend; both the user experience and the tone of voice were designed in a way that would keep users informed and empowered.

Conversation logic workspace

Using Figjam to collaboratively discern the appropriate user conversation journey from scan upload to diagnosis to next steps.

Work in progress

Using design principles and inspiration to build low fidelity wireframes

What have I enjoyed from this experience?

This is one of my career highlights as this project gave me autonomy and the ability to influence the product direction, having been involved from start to end.

Leading the UX stream of early development, I worked closely with the product owner and developers to define user stories, app architecture and wireframes. I had the unique opportunity to work on the way their AI would interact with users by embedding myself within the client’s conversation logic team. By presenting a human-centred angle, I influenced the way in which information about scams was delivered to users.

This was also a fun opportunity to explore ways to inject moments of delight into the process of scanning content and receiving a ‘scam diagnosis’.