Hey, I’m Puja.
Hey, I’m Puja.
I design experiences to ignite change
I design experiences to ignite change
I am a champion for the end-user, using empathetic design and co-creation practices to identify problems and solve for real needs.
I am a champion for the end-user, using empathetic design and co-creation practices to identify problems and solve for real needs.
Featured projects
Instinctively
2023-24 | BIMA Award winner | Alzheimer’s Society Partner
2023-24 | BIMA Award winner | Alzheimer’s Society Partner
Assistive technology designed to guide people living with dementia through daily tasks of living using sensory stimulation.
Football Manager
Football Manager
Football Manager
Football Manager
2022 | UX Research | SEGA / Sports Interactive
Providing the makers of Football Manager with enhanced insight into their gamer archetypes and the the complex relationships that exist between them and the game.
More projects ...
Midy
2022-24 | Gen Digital | Web3 | Digital Identity
Working with a tech-first client to visualise the future of digital trust and security using Web3 technology
Norton Genie
Norton Genie
2023 | 8 weeks | BIMA Award winner
A scam detection app powered by AI that informs and powers the everyday user against fraud, phishing and other scams. Released in the app store within 3 months.
Fred Olsen Cruise Lines
Fred Olsen Cruise Lines
Fred Olsen Cruise Lines
Fred Olsen Cruise Lines
2022 | Tactical Redesign | Shortlisted for DBA Award
Encouraging older adults to book online by enhancing the digital estate and booking experience.
COPYRIGHT Puja Soneji 2024
