Midy
2022-24 | Gen Digital | Web3 | Digital Identity
Working with a tech-first client to visualise the future of digital trust and security using Web3 technology.
Providing the makers of Football Manager with enhanced insight into their gamer archetypes and the the complex relationships that exist between them and the game.
Project Overview
Midy is a product by Gen which uses Web3 technology to conduct identity verification.
In it’s current state, it acts as a “smart vault” that is embedded into apps and websites to facilitate the exchange of information. Midy can be used to receive identity credentials which can be stored in digital wallets, as well as provide the system used to share credentials to verify you are who you are.
It works on a passwordless and encrypted system for a seamless and privacy-first experience.
Our team have embedded within the Midy team since the product’s conception to build their product in collaboration with engineers, architects and security experts.
SI engaged with us over multiple occasions to research and present insight into their existing user base, which now consists of 5 million active users. The reasons behind different users’ playing behaviours were largely unknown, which is why we were tasked with identifying the different types of gamers that existed within the FM-sphere and answer questions such as:
Designing for a tech-first company
This project presented challenges regarding earning a seat at the table. While the client was focused on the technical milestones required to make their product a reality, we offered an experience strategy which explores use cases, experience principles and horizons to start the conversation around making Midy market ready.
We created design studios and workshops to bring the tech team along on our design process, giving them the opportunity to help shape the product outcome.
It took months but we earned rapport and trust with our client, which won us work on multiple other projects from Gen and Norton.
Verifiable Credentials and IDV
I have worked on both the end-user experience as well as their B2B SaaS product used by Midy Partners. Organisations will use the business portal experience to build issuance and verification flows specific to their business needs. With very few competitors in the market, this process has been highly iterative and experimental.
I have become an expert within the world of verifiable credentials including having a technical understanding of integration processes to determine the best user experience for setting up complex configurations.
Work in progress for the Business Portal
More to come...
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